Building Go-to-Market Engines that Scale

In this episode of Tech Success Stories, I chatted with host Agil Alizada to talk about how SaaS companies can scale without the full-time overhead of traditional marketing and sales leadership.

I shared a founder’s view of go-to-market strategy, one where focus, repeatability, and knowing your customer matter more than chasing trends or funding rounds.

You’ll hear:

• Why prompt strategy is now a must-have skill for every marketer.

• How AI is changing sales forever, and exposing lazy reps fast.

• The truth about bootstrapping vs. raising VC money.

• Why repeatability is the real growth advantage.

• How fractional leadership helps founders build strong GTM foundations without burning cash.

Plus, I broke down five timeless lessons every founder should remember while scaling, from staying focused to cutting through the “fail fast” noise.

🎧 Listen to the full episode on Tech Success Stories on Spotify.