Hitting Product-Market Fit Starts with a Smarter GTM

I had a great time speaking on how to design your GTM to achieve product-market-fit yesterday with Adam Delgado at North Technology People's live event!

Some key takeaways from our conversation:

🔑 Deeply understand the pain your are solving for your target audience: What is the problem you are solving, for whom, and why should they care?

🔑 There are several foundational pieces that your product and GTM teams should work on together, such as market research, defining the target market, and validation with early adopters. Both functions need this information to build successful strategies.

🔑 When your GTM teams, typically sales and marketing, and your product teams work together, that's when you start to unlock higher potential for success by leveraging different areas of complimentary expertise to reach your goals.

There were some excellent questions from the participants, such as:

❓ What's the difference between being the "pain killer" vs. being the "vitamin" when it comes to the problem you solve and which is better?

❓ Are revenue and profitability indicators of product-market-fit? (There's some strong arguments either way out there)

❓ From a communications and business process perspective, what advice do you have on organizing GTM and product teams for success?

The recording will be available soon, where you can hear how I answered, as well as learn more about things you can do today to hit your product and GTM goals. What to know more right away? Send me a DM and I'm happy to chat.

Big thank you to Adam Delgado for inviting me to speak, and to Max Tremaine and Raphaël Titsworth-Morin who gave excellent presentations!